Keel Lemon Water is still too close to call.

58%chosen after use

Buy at price could land on either side of the bar once uncertainty is considered.

Do not make the decision from the point estimate alone. The interval—not the most flattering number—is the honest result.

See the proof

Why it wins

Win conditionTaste

HeadwindPrice

taste drove choice; price was the biggest headwind.Would they buy again?47%Definitely would buy again after Session 1. Stated intent — not observed repeat sales.Price$3.49Stated intent at one frozen shelf price — not demand or an optimal price.

What this supports

That the preference interval still crosses an even split — more sample would tighten the call.
Taste as the leading cited reason when the product won.
Stated definite buy-again intent after Session 1 (47%).

What this does not support

A launch recommendation, sales forecast, or share-of-shelf prediction.
That it dominates every competitor — Northveil Lemon remains the soft comparison.
That changing one cited reason would causally move preference.

IHUT · Final read64 participantsSnapshot Sep 18, 2026

What happened?Prespecified bars · frozen

Keel Lemon Water is still too close to call.

Each call below comes from the frozen server verdict. A favorable percentage is not relabeled as a pass when its interval or pre-set bar says otherwise.

TasteCleared

64%

Reported interval 56%–72% · 64 answers

Taste cleared the 55% bar at 64%.

0%Bar 55.00000000000001%100%

LikingCleared

72%

Reported interval 61%–81% · 64 answers

Liking cleared the 60% bar at 72%.

0%Bar 60%100%

Buy at priceToo close

61%

Reported interval 49%–72% · 64 answers

Buy at price is too close to call at 61%.

0%Bar 55.00000000000001%100%

What would change the call

Do not make the decision from the point estimate alone. The interval—not the most flattering number—is the honest result.