TasteCleared
64%
Reported interval 56%–72% · 64 answers
Taste cleared the 55% bar at 64%.
Simulated report · This preview uses illustrative responses, not live research.
At-home product test · Decision brief
Too close
The finding
Keel Lemon Water is still too close to call.
58%chosen after use
Buy at price could land on either side of the bar once uncertainty is considered.
Do not make the decision from the point estimate alone. The interval—not the most flattering number—is the honest result.
See the proofWhy it winstaste drove choice; price was the biggest headwind.Would they buy again?47%Definitely would buy again after Session 1. Stated intent — not observed repeat sales.Price$3.49Stated intent at one frozen shelf price — not demand or an optimal price.
Win conditionTaste
HeadwindPrice
What this supports
- That the preference interval still crosses an even split — more sample would tighten the call.
- Taste as the leading cited reason when the product won.
- Stated definite buy-again intent after Session 1 (47%).
What this does not support
- A launch recommendation, sales forecast, or share-of-shelf prediction.
- That it dominates every competitor — Northveil Lemon remains the soft comparison.
- That changing one cited reason would causally move preference.
01
What happened?Prespecified bars · frozen
Keel Lemon Water is still too close to call.
Each call below comes from the frozen server verdict. A favorable percentage is not relabeled as a pass when its interval or pre-set bar says otherwise.
LikingCleared
72%
Reported interval 61%–81% · 64 answers
Liking cleared the 60% bar at 72%.
Buy at priceToo close
61%
Reported interval 49%–72% · 64 answers
Buy at price is too close to call at 61%.
What would change the call
Do not make the decision from the point estimate alone. The interval—not the most flattering number—is the honest result.
Evidence pack
9 measure sections · frozen payload02
Evidence · Shelf → taste3 products in field
Keel Lemon Water gained ground after people tried it.
It moved from #2 on shelf promise to #1 after tasting.
Before tasting
Shelf promise
- 1Northveil Lemon0.72
- 2Keel Lemon WaterYours0.61
- 3Rivermark Citrus Still0.48
After tasting
Delivered experience
- 1Keel Lemon WaterYours0.78
- 2Rivermark Citrus Still0.59
- 3Northveil Lemon0.43
Movement by product
Rank change from shelf promise to tasted experience for Keel Lemon Water and the field.
| Product | Shelf | Taste | Movement |
|---|---|---|---|
| Northveil Lemon | #1 | #3 | ↓ 2 rank |
| Keel Lemon WaterYours | #2 | #1 | ↑ 1 rank |
| Rivermark Citrus Still | #3 | #2 | ↑ 1 rank |
Shelf promise is compared with the tasted experience in the same field.
03
Evidence · Liking3 products
72% top-two liking for your product.
Top-two-box liking for every product in the freeze. Compare the field — do not average unlike seats.
| Product | Top-two liking | Distribution | n |
|---|---|---|---|
| Keel Lemon WaterYours | 72% | 64 | |
| Rivermark Citrus Still | 64% | 64 | |
| Northveil Lemon | 58% | 64 |
04
Evidence · Attributes4 attributes
Sweetness: 64% just right for Keel Lemon Water.
Every attribute in the freeze, for every product with ratings. Directional — not proof that changing one attribute will move the verdict.
Lemon intensity
3 products · too little / just right / too muchKeel Lemon WaterYours
73% JAR
Rivermark Citrus Still
58% JAR
Northveil Lemon
51% JAR
Too littleJust rightToo much
Sweetness
3 products · too little / just right / too muchRivermark Citrus Still
71% JAR
Keel Lemon WaterYours
64% JAR
Northveil Lemon
55% JAR
Too littleJust rightToo much
Aftertaste
3 products · too little / just right / too muchKeel Lemon WaterYours
78% JAR
Rivermark Citrus Still
66% JAR
Northveil Lemon
49% JAR
Too littleJust rightToo much
Carbonation
3 products · too little / just right / too muchKeel Lemon WaterYours
69% JAR
Rivermark Citrus Still
62% JAR
Northveil Lemon
57% JAR
Too littleJust rightToo much
05
Evidence · Why9 themes
“Bright, natural lemon flavor” led the coded taste reasons (27 mentions).
Full coded bank of taste-choice reasons — counts and share of mentions. Themes explain preference; they do not prove causality.
01
Bright, natural lemon flavor
27 · 27.3% of mentions02
Clean finish
19 · 19.2% of mentions03
Not too sweet
13 · 13.1% of mentions04
Refreshing without being sharp
11 · 11.1% of mentions05
Tastes like real lemon, not candy
9 · 9.1% of mentions06
Light enough to drink every day
8 · 8.1% of mentions07
Refreshing carbonation
5 · 5.1% of mentions08
No artificial aftertaste
4 · 4% of mentions09
Balanced acidity
3 · 3% of mentions06
Evidence · Buy order3 products
52% ranked your product first after tasting.
Share ranked first after tasting, plus average rank where available. Preference order is not buy-at-price intent.
| Product | Ranked first | Distribution | n |
|---|---|---|---|
| Keel Lemon WaterYours | 52% | 64 | |
| Rivermark Citrus Still | 30% | 64 | |
| Northveil Lemon | 18% | 64 |
Average rank
Lower is better · after tasting
| Product | Avg rank | n |
|---|---|---|
| Keel Lemon WaterYours | 1.64 | 64 |
| Rivermark Citrus Still | 2.05 | 64 |
| Northveil Lemon | 2.31 | 64 |
07
Evidence · Expectation3 products
69% liked it and expected it to be good.
Share who both liked the product and said their expectation was met. Gaps here flag promise–delivery risk.
| Product | Liked + expected good | Distribution | n |
|---|---|---|---|
| Keel Lemon WaterYours | 69% | 64 | |
| Rivermark Citrus Still | 55% | 64 | |
| Northveil Lemon | 41% | 64 |
08
Evidence · PriceTested-offer intent · not demand
61% said Yes at $3.49
Stated willingness to buy at each product's frozen shelf price after tasting. Not demand, elasticity, conversion, or an optimal price.
evidencereportable
61% said Yes at $3.49
Day 1 tested-offer intent for Keel Lemon Water. Full Yes/Maybe/No distribution is shown below. This is stated intent at one frozen shelf price — not demand or conversion.
Source · price_intent.day1 · n=64 · 49%–72%
evidencereportable
55% said Yes on Day 2 at $3.49
Same tested shelf price after living with the product. Day movement is paired only when both answers exist.
Source · price_intent.day2 · n=44 · 40%–69%
evidencereportable
10% improved · 72% held · 18% worsened
Among 40 respondents who answered the price question on both days for Keel Lemon Water.
Source · price_intent.day1_to_day2 · n=40
interpretationreportable
21% of first-ranked picks said No at the tested price
Observational gap between stated buy-order preference and tested-offer intent. Not a causal price effect.
Source · price_intent.value_leakage · n=33
interpretationreportable
Buy-at-price bar too close to call
Pre-set bar 55% judged against the Day 1 Yes interval. Decision floor is 30 answers.
Source · verdict.buy_at_price · n=64 · 49%–72%
Your product
Keel Lemon Water
$3.49
Frozen shelf price shown to respondents. One price per seat — not a price ladder.
Field product
Rivermark Citrus Still
$2.99
Frozen shelf price shown to respondents. One price per seat — not a price ladder.
Field product
Northveil Lemon
$3.29
Frozen shelf price shown to respondents. One price per seat — not a price ladder.
Day 1 · Keel Lemon Water at $3.4961% Yes · n=64
Yes 61% Maybe 22% No 17%Yes interval 49%–72%
Day 1 · Rivermark Citrus Still at $2.9966% Yes · n=64
Yes 66% Maybe 20% No 14%Yes interval 54%–76%
Day 1 · Northveil Lemon at $3.2963% Yes · n=64
Yes 63% Maybe 21% No 16%Yes interval 51%–74%
Day 2 · Keel Lemon Water at $3.4955% Yes · n=44
Yes 55% Maybe 25% No 20%Yes interval 40%–69%
Day 1 → Day 2 · paired n=40
| Day 1 \ Day 2 | yes | maybe | no |
|---|---|---|---|
| yes | 18 | 4 | 2 |
| maybe | 3 | 7 | 2 |
| no | 1 | 1 | 2 |
Improved 10% · Held 72% · Worsened 18%. Same tested shelf price both days.
Value leakage
21% of respondents who ranked Keel Lemon Water first after tasting also said No at $3.49 (n first=33; n first+No=7). Observational gap — not a causal price effect.
09
Evidence · Day 2Follow-up evidence
68% kept the same favorite on Day 2.
Follow-up hold, consumption, and wear. Observational — not causal proof that Day 1 drove Day 2.
68%
Same Day 1 favorite · n=44
3
Consumption response buckets
3
Wear / familiarity buckets
Consumption
How much was used
Finished it25 responses
More than half13 responses
Half or less6 responses
Wear
How the experience held
Felt the same24 responses
Grew on me14 responses
Wore off6 responses
10
Method · TrustTransparent by design
What this report can—and cannot—say.
These rules protect the decision from flattering reinterpretation. Price claims remain tested-offer intent, never demand.
Server verdict
The overall result and metric calls are rendered from the frozen report payload. This page does not recompute or upgrade them.
Success bars
Bars are the thresholds set before the read. Missing bars are labeled “No bar set,” never backfilled after seeing results.
Price decision floor
Under 10 answers: counts only. 10–29: descriptive small-base evidence. A pass/fail price verdict requires at least 30 answers.
Evidence pack
Measure sections page every frozen share, rank, attribute, and coded reason. Empty measures stay visible as gaps — they are not filled with estimates.
Scope
Findings describe this product, tested shelf price, comparison field, and sample. They are not a launch recommendation, elasticity curve, or sales forecast.