3 concepts vs 2 shelf · 48 people · 312 choices
Provisional read
wins out of 100 head-to-heads in this field
So far, Citrus Grove is ahead — but this is far too early to rely on.
The ranking comes only from forced choices between real options. You chose who competed; respondents chose who won — no question wording can tip it.
What to do next
Citrus Grove and Olipop Lemon Lime sit in overlapping ranges. Don’t force a single winner — field more people or take both into qual.
These results report what respondents chose in this head-to-head test. They are not a forecast of sales or a recommendation to launch.
The field
Real head-to-head choices for Citrus Grove against each opponent in this field.
Out of 100 forced choices against a random opponent in this field. The shaded band is the range we’re confident the true number falls in.
Likely between 46 and 69 out of 100.
Likely between 43 and 66 out of 100.
Likely between 38 and 61 out of 100.
Likely between 33 and 55 out of 100.
Likely between 28 and 49 out of 100.
Every question in your study, answered.
What respondents said drew them in — stated reasons, not proven causes.
Stated intent, not a forecast of sales.
Stated intent under test conditions — not a prediction of purchase or market share.
Who answered
This describes your respondents, not a result about the product.